News
Eptica at Asia Pacific Customer Service Leadership Summit 2011
8th - 9th June 2011, Hong-Kong
Eptica CEO, Olivier Njamfa, will be presenting at the CRE & CSQS Leadership Summit 2011 in Hong Kong
Taming the Beast – Is Social Media Creating a Customer Relationship Monster
9th June 2011, 9am-11am
The exponential growth in social media has created one of the most disruptive and challenging times for organisations in managing their customer relationships. And if not managed differently, it is also poised to create one of the most expensive customer service channels of all time. Drawing on the best social CRM strategies of leading brands across the world, Olivier Njamfa, CEO of Eptica, will explain how to successfully harness the full potential of social media as a service channel within a multichannel environment.
This session will focus on three key areas:
- Has social media created a customer service monster – Understanding why many organisations are struggling to manage their social media presence, and the consequences of this
- Taming the beast – New approaches to social media service and who should take responsibility for managing that process
- Reaping the benefits – How and why integrating social media into the service channel is the key for businesses wanting to regain control of their customer relationships online
For more details about this event, click here.
