Digital CX and UK Insurance
Poor performance and focus on social media damages trust and risks future revenues
Insurers are the least trusted companies in the UK and could answer just 46% of all queries asked, trailing the other industries according to the latest Eptica Insurance Digital CX Study.
In our new study, we evaluated UK insurers, rating them on their ability to answer routine questions via multiple channels. In addition, we surveyed 1,000 UK consumers on their attitudes to trust and loyalty and digital CX preferences. We invite you to download your copy of the report, including the study results, analysis, infographics, tips and recommendations.
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