The Importance of Agile Knowledge
While the need for dynamic knowledge is not new, the current crisis makes it even more vital. Things are changing rapidly in a very fluid situation and consumers want the reassurance that accurate, up-to-date answers to their questions bring.
Research for this whitepaper found that consumers are contacting brands 25% more during the COVID-19 pandemic lockdown and that 58% are seeking reassurance from brands.
Given the growing business importance of knowledge, this whitepaper explains how to successfully deliver agile knowledge in the current crisis and beyond.
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