Chris Eideh - North American Sales Executive

Consistency must be the customer service buzzword in insurance

Published on: January 05, 2017
Author: Chris Eideh - North American Sales Executive

Providing consistent accurate information when responding to queries is one of the key elements of good customer service. This is particularly important within regulated sectors such as insurance where - to avoid risk and ensure compliance - you need to be able to demonstrate that you provided customers with the same, approved information however they made contact.

Are insurers embracing social customer service?

Published on: November 14, 2016
Author: Chris Eideh - North American Sales Executive

Providing customer service through social media has multiple advantages for both consumers and companies. Customers want the convenience and simplicity of being able to contact companies through Twitter and Facebook, without needing to call or email a business. Done well, social customer service also benefits brands.

Falling through the gaps – email and the insurance industry

Published on: October 19, 2016
Author: Chris Eideh - North American Sales Executive

Earlier this month, we published the 2016 Eptica Insurance Multichannel Customer Experience Study, which evaluated how insurers in the US, across ten sectors are meeting the challenge of new digital channels for customer service. To do this, we researched their ability to answer routine questions on five digital channels....

7 key issues that are holding back digital transformation in insurance

Published on: October 07, 2016
Author: Chris Eideh - North American Sales Executive

Like many industries, insurance is being disrupted by digital technology. Nearly 80% of consumers want to use digital channels such as the web, email, social media and chat to interact with insurers – yet under a quarter of businesses say they are fully digital, according to Accenture. Traditional insurers face major challenges...

Digital disruption in insurance – why it is all about service

Published on: September 21, 2016
Author: Chris Eideh - North American Sales Executive

Over the past few years we’ve seen whole industries transformed thanks to digital technology. From publishing to retail to transportation, new entrants have shaken up mature markets, and unseated existing leaders through innovative business models.Recent research from Fujitsu points to insurance being next in line for digital disruption.

The importance of understanding language in customer service

Published on: September 07, 2016
Author: Chris Eideh - North American Sales Executive

People use a whole range of different words to refer to your products – many will differ from those words that your organization uses internally. For example, research found that there are 57 names for the humble TV remote control, including the flipper, the changer and even the doofangle. This wide range of language can create problems for customer service...

Delivering what US consumers want

Published on: July 08, 2016
Author: Chris Eideh - North American Sales Executive

Knowing your customers is at the heart of designing and delivering the right experience to engage with them successfully. So, McKinsey’s recent US Customer Sentiment Survey should be required reading for anyone involved in customer experience. First run in 2008 and based on a representative sample of consumers, it tracks how people feel about their financial prospects and...

The ROI of improved customer experience

Published on: June 23, 2016
Author: Chris Eideh - North American Sales Executive

Businesses understand that improving the customer experience has a direct impact on revenue generation. Happier customers are more loyal, will spend more and recommend your company to their friends.Business success depends on a wide variety of factors and it can be hard to isolate customer experience in dollar figures.

Bridging the gap between purchase and service

Published on: March 23, 2016
Author: Chris Eideh - North American Sales Executive

For the majority of us, buying something that we really want gives us an emotional buzz. Whether it is a car, TV, clothes or even something as small as a book or new headphones, getting our hands on a new purchase makes us happy. Consequently, companies across all industries try extremely hard to make the buying process as simple, straightforward and engaging as possible. As we know...