Why you need more than NPS to drive CX excellence

Published on: November 12, 2019
Author: Taoufik Massoussi - Product Manager & Head of AI

Customer experience (CX) is critical to business success, meaning measuring customer satisfaction levels is vital. While brands often use Net Promoter Score (NPS), it only goes so far – what are its limitations and how can you go beyond them?

Avoid these 5 CX Leadership Traps!

Published on: November 06, 2019
Author: Guest author - Jeannie Walters

Customer experience leaders can fall into the trap of being “busy,” but not necessarily productive when it comes to making real change at their organizations. Have you fallen into one of these 5 traps?

5 ways CEOs can build truly customer-centric organizations

Published on: October 24, 2019
Author: Olivier Njamfa - CEO & Co-Founder

Businesses today are operating in a fast-changing world. They face greater competition than ever before and must transform to meet the changing expectations of customers. This must be lead from the top – here are 5 ways CEOs can successfully build customer-centric organizations.

Travel – dealing with a crisis

Published on: October 16, 2019
Author: Tom Walmsley - Business Development Manager

The collapse of Thomas Cook has ruined the breaks of hundreds of thousands of holidaymakers. What does it tell us about customer service in the wider travel industry and how the sector can rebuild trust with consumers? We looked at the latest research and reached 4 key conclusions...

Could you be doing more to understand your customers?

Published on: October 02, 2019
Author: Pascal Gauvrit - CTO

With National Customer Service Week starting on 7th October, we look at the importance of insight to customer service excellence, highlighting the three areas that brands need to focus on for success...

Trust – the embodiment of customer experience

Published on: September 11, 2019
Author: Guest author: Ian Golding

When it comes to the world of customer experience, often the consumer no longer knows who to trust. In this guest post, CX expert Ian Golding outlines the state of trust today and explains how brands can build lasting trust with consumers.

Creating Actionable Insights from Irrational Humans

Published on: April 03, 2019
Author: Guest author: Colin Shaw

Customers do not buy things rationally – they buy things emotionally and then justify the purchase with logic. However, that doesn’t mean that you can’t gain actionable insights about people’s irrational behavior as CX expert Colin Shaw explains in this post.

How does CX impact brand trust?

Published on: March 21, 2019
Author: Olivier Njamfa - CEO & Co-Founder

Trust is central to any brand’s relationship with its customers. 9 out of 10 consumers will change supplier if they lose trust in a company. Yet brands are failing to build trust through basic customer service mistakes, according to the newly published 2019 Eptica Digital Trust study.

Why focusing on CX is key at times of change

Published on: February 06, 2019
Author: Pauline Ashenden - Marketing Manager

Most industries today are radically different compared to 20 or even 10 years ago. This disruption means that established businesses have been forced to focus on how they can change and restructure themselves in order to compete and survive. How can you overcome the risks posed by change and restructuring? Here are 3 key considerations – all focused on CX...

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