Why brands need to focus on conversational CX platforms

Published on: September 12, 2018
Author: Anne-Claire Bellec - Marketing Director

Talk of artificial intelligence is everywhere. Gartner’s latest Hype Cycle focuses on AI’s impact, highlighting how conversational platforms will transform customer experience. Here are 4 benefits that they bring...

What does CX actually mean?

Published on: June 27, 2018
Author: Olivier Njamfa - CEO & Co-Founder

Everyone talks about the importance of the customer experience – from CEOs downwards. But what does it actually mean, and how does it impact your business? Based on Gartner’s definition, here are 5 key points to understand...

How can brands match customer expectations around knowledge?

Published on: June 06, 2018
Author: Steve Nattress - Product Manager

Consumers demand fast, accurate answers to their questions, whatever the channel, meaning that knowledge management is one of the key components of the customer experience. But how good are organizations at meeting the ever-increasing demands that consumers have, around speed and transparency? To find out, the Eptica Knowledge Study surveyed consumers in the UK and France…..

The importance of customer experience in a winner takes all world

Published on: May 30, 2018
Author: Olivier Njamfa - CEO & Co-Founder

Trends such as digitalization, the rise of the experience economy and globalization are impacting every market. Network effects and the internet mean that businesses can now operate at greater scale, serving more consumers in more countries than ever before. This is leading to a ‘winner takes all’ world where gaps are growing, even between top organizations

Boosting fundraising through a joined-up experience - how Charities Aid Foundation is benefiting from AI

Published on: May 23, 2018
Author: Pauline Ashenden - Marketing Manager

Charities Aid Foundation (CAF) helps transform lives and communities by working with charities of all sizes. It is adopting Eptica’s artificial intelligence (AI)-powered digital customer experience platform for all its incoming emails in order to improve the end-to-end customer experience it provides to more than 73,000 charities.

4 ways to transform your CX maturity levels

Published on: April 25, 2018
Author: Olivier Njamfa - CEO & Co-Founder

Brands understand that consumer expectations are continually rising. They know that they must keep innovating and improving if they are to differentiate their customer experience and therefore thrive. However, knowing what they need to do, and actually achieving it, are clearly very different things, as the latest Temkin Group State of CX Management 2018 report shows.

How good is the digital customer experience from travel brands?

Published on: April 18, 2018
Author: Pauline Ashenden - Marketing Manager

Not only are holidaymakers now booking their travel and accommodation online, but the web has also paved the way for new business models, with more people going direct to hotels and airlines rather than booking complete packages from traditional travel agents. In this digital first world, how are UK travel companies doing in terms of online customer experience?

The importance of understanding emotion in digital channels

Published on: April 04, 2018
Author: Anne-Claire Bellec - Marketing Director

Research shows that consumers want a balance between the human touch and technology - even on channels such as self-service, chatbots or messaging apps. How can brands deliver this?

Why it is time to calculate the ROI of VoC programs

Published on: March 28, 2018
Author: Olivier Njamfa - CEO & Co-Founder

Businesses have been running Voice of the Customer (VoC) programs for some time, but in many cases overall customer satisfaction has actually deteriorated. Part of this is due to rising consumer expectations, but it is also due to a failure of VoC programs to deliver a real return on investment by driving significant changes in the business.

Why your approach to knowledge is key to the customer experience

Published on: March 21, 2018
Author: Pauline Ashenden - Marketing Manager

Providing access to knowledge is at the heart of creating an excellent customer experience. Failing to deliver timely, accurate answers to consumer questions disrupts the customer journey, while making it difficult to access relevant information, such as on your website, drives potential buyers away. Given the importance of knowledge, are UK brands delivering?

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