Best Practice

Why it is time to take a new look at social customer service

Published on: June 14, 2017
Author: Pauline Ashenden - Demand Generation Manager

Using social media for customer service has been around since channels such as Facebook and Twitter first sprang to prominence. The combination of being easy to use and very public forums mean that consumers quickly understood the power it gave them to interact with brands, with the aim of getting fast, accurate responses to queries and having their problems solved.

Shaping the future of customer experience

Published on: April 12, 2017
Author: Olivier Njamfa - CEO & Co-Founder

Given its importance to the bottom line, customer experience is high on the priority list of CEOs, CMOs and CIOs alike. Research from Gartner found that nearly a third (31%) of CEOs had customer projects as their number one strategic priority for this year, and 37% said that customer experience management was their most important area of technology investment over the next 5 years.

37 billion reasons to improve customer experience

Published on: March 01, 2017
Author: Angus Prentice - Senior Sales Manager

Ahead of next week's Institute of Customer Service (ICS) annual conference, new research spells out the enormous cost of poor service to brands. Figures from the UK’s Ombudsman Service found that it registered 55 million complaints over the last 12 months - costing UK businesses £37 billion as customers vote with their feet and move to alternative suppliers.

Building a strong customer-focused service culture

Published on: February 21, 2017
Author: Anne-Merete Jensen - Senior Business Consultant

Customer service and customer experience now involves the entire organization, and to be successful companies have to build a strong culture that embraces the right systems, processes and technology to empower staff and ensuring they have meaningful, empathetic conversations with customers. But how do you achieve this?

Moving to the 3Cs model for CX: Conversational, collaborative & cognitive platforms

Published on: February 08, 2017
Author: Olivier Njamfa - CEO & Co-Founder

Companies and their CEOs understand that the world is changing rapidly when it comes to winning, satisfying and retaining customers. Consumers are now more demanding than ever before, across a greater number of channels, and they increasingly focus on the experience they receive when deciding which companies to buy from.

The 5 trends brands need to address for improved customer service

Published on: January 25, 2017
Author: Pauline Ashenden - Demand Generation Manager

The latest Institute of Customer Service (ICS) UK Customer Satisfaction Index (UKCSI) has a positive message for everyone involved in customer service. Overall, consumer satisfaction has risen to 77.8, up 0.8 compared to January 2016, marking the fourth straight improvement in results. Satisfaction is at its highest since July 2013...

Consistency must be the customer service buzzword in insurance

Published on: January 05, 2017
Author: Chris Eideh - North American Sales Executive

Providing consistent accurate information when responding to queries is one of the key elements of good customer service. This is particularly important within regulated sectors such as insurance where - to avoid risk and ensure compliance - you need to be able to demonstrate that you provided customers with the same, approved information however they made contact.

The cost of ecommerce delivery problems to the customer experience

Published on: December 23, 2016
Author: Pauline Ashenden - Demand Generation Manager

This Christmas over £24 billion will be spent online on presents and gifts. And while some of these packages will be picked up instore through Click and Collect services, the vast majority will be delivered by the post and couriers. This last leg of the ecommerce customer experience has always been hard for retailers to control.

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