Capturing emotion for a better customer experience

Published on: January 19, 2017
Author: Pauline Ashenden - Demand Generation Manager

The original aim of customer service was relatively transactional – a consumer made a query, an answer was provided by the company, the customer was satisfied and the interaction was completed. However, in today’s competitive markets this is no longer enough to win and retain customer loyalty....

What were the top customer service trends of 2016?

Published on: January 12, 2017
Author: Pauline Ashenden - Demand Generation Manager

As we move into 2017, now is a good time to review last year and use the insight to plan for the future. What were the big trends and how will they evolve moving forward? To help we’ve analyzed all 100+ posts published on the Eptica blog in 2016, and picked a top ten, based on a combination of readership and industry feedback.

Consistency must be the customer service buzzword in insurance

Published on: January 05, 2017
Author: Chris Eideh - North American Sales Executive

Providing consistent accurate information when responding to queries is one of the key elements of good customer service. This is particularly important within regulated sectors such as insurance where - to avoid risk and ensure compliance - you need to be able to demonstrate that you provided customers with the same, approved information however they made contact.

Delivering the benefits of customer service outsourcing

Published on: December 14, 2016
Author: Dharmesh Ghedia

Whether it is to add capacity in specific areas, helping expansion into new markets or bringing down costs, outsourcing is a central part of customer service. According to the Everest Group, nearly a quarter of contact center activities across the globe are outsourced, meaning the market is worth $75-78 billion every year.

What’s the state of European customer service?

Published on: December 09, 2016
Author: Neil Cox - Account Manager

Wherever they are in the world, consumers have rising expectations when it comes to the experience they receive from brands. But how does it vary between different countries? To find out Engage Business Media recently surveyed over 3,000 consumers in six European countries (the UK, France, the Netherlands, Germany, Italy and Sweden).

The art of dating your customer

Published on: December 07, 2016
Author: Pauline Ashenden - Demand Generation Manager

Often when describing the customer relationship, companies talk about beating competitors to win and retain consumers. This is obviously true at a basic level – after all, you will be judged against rivals in terms of factors such as speed of service, helpfulness of staff and price of products. However, it can only take you so far....

Which retailers will thrive this Christmas and beyond?

Published on: December 02, 2016
Author: Pauline Ashenden - Demand Generation Manager

We’re now well into the holiday shopping season, with Black Friday and Cyber Monday behind us but plenty of shopping days to go before Christmas itself. The trading picture so far this year has been mixed, and for many retailers this time of year is make or break time.

5 top trends driving customer service

Published on: November 28, 2016
Author: Guest author: Chris Measures

When it comes to service, customers today demand the highest standards from every organization that they deal with, in every industry and across every channel. Ensuring your company meets their expectations can appear daunting, particularly in highly competitive markets. Here are five key trends driving customer service strategy....

Customer Experience - disrupt or be disrupted

Published on: November 18, 2016
Author: Olivier Njamfa - CEO & Co-Founder

Whatever market they are in, organizations face a stark choice – innovate across their operations and get closer to customers or lose market share to more agile, flexible rivals. The forthcoming Franco-British conference ‘Disrupt or Be Disrupted’ will look at the impact of this changing world and how companies of all sizes can understand and compete in it.

Connecting with your customers across APAC

Published on: November 09, 2016
Author: Vincent Giraud - Business Development Manager

Traditionally brands have segmented their customer bases by demographic factors such as age, and used this information to drive specific customer experiences for each group. However, this only goes so far, as age isn’t always a good guide to customer needs. For example, 45% of APAC consumers are millennials, but that doesn’t mean they all have the same needs, wants and desires.

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