Customer experience

Customer Experience and opening a new bank

Published on: September 13, 2013
Author: Epticablog

This week saw the re-emergence of a new name in British banking, with the creation of TSB. Formed from 600 branches of Lloyds Group, it has 5 million customers and promises to focus on local customers and businesses.The divestment of the branches was mandated by the EU as part of the state bailout of Lloyds during the banking crisis. Originally due to be sold to Co-Operative Bank, when that deal f...

Getting started with knowledge management in customer service

Published on: September 11, 2013
Author: Epticablog

Knowledge is at the heart of delivering a successful, consistent and efficient customer experience whatever type of organisation you are in. Collecting and sharing information, incorporating feedback and keeping centralised knowledge updated is central to delivering superior customer service.However while most managers understand the importance of knowledge, many are simply not sure where to start...

Planning for recovery

Published on: August 21, 2013
Author: Epticablog

At long last the UK economy seems to be improving. Figures from the Office of National Statistics show growth of 0.6% in Q1 2013 and the CBI is forecasting an increase of 1.2% over the whole year. Other recent surveys have shown positive results in manufacturing, housing, services and construction.Obviously this is all good news, but how does it affect customer service teams? After a prolonged per...

Making switching easier in telecoms

Published on: August 16, 2013
Author: Epticablog

Over the last ten years customers have become less and less likely to put up with poor service. Social media provides a platform to air concerns and the internet and deregulation of many industries has opened up a much wider choice of providers. So, if you don’t like your existing supplier it is theoretically easier to take your business elsewhere.However while switching in some industries (...

Delivering customer service in a crisis

Published on: August 14, 2013
Author: Eptica

Many customer service teams need to provide fast answers in times of crisis – for example when products or services go wrong. However when it comes to utilities, crises can be much more serious – essentially a matter of life or death when flooding, storms or other natural disasters strike.The perfect example is Western Power in Australia. Headquartered in Perth and with over 1 million ...

Time for insurance to start taking the tablets

Published on: August 09, 2013
Author: Epticablog

Delivering a straightforward yet engaging customer experience can be a major challenge in complex, highly regulated markets such as insurance. Companies need to make sure that customers understand what they are buying, but at the same time ensure they comply with stringent regulations. And while the majority of the industry has moved to internet-based selling of insurance there can be an enormous ...

Are brands finally getting social customer service?

Published on: August 02, 2013
Author: Epticablog

New research from Social Bakers seems to point to a major step forward in social customer service, with more and more companies answering questions posed to them on Facebook and Twitter. Brands have more than doubled their response rates between Q2 2012 and Q2 2013, up from answering 30% of questions to 62%. Back in 2011 the figure was just 5%.Airlines led the way, answering 79% of queries, follow...

Integrating showrooming into the customer experience

Published on: July 31, 2013
Author: Epticablog

Sales on the High Street continue to be squeezed by online rivals – and the growth of smartphones is opening another front in the battle for revenues. Increasingly shoppers are using mobiles while in-store to showroom, testing products and comparing offline and online prices before choosing where to spend their money.Research from TNS demonstrates the scale of showrooming – but also wh...

Don’t neglect email in an omnichannel world

Published on: July 26, 2013
Author: Epticablog

As companies embrace fast-growing channels such as social media there’s a perception that these essentially replace older methods of communication. In some cases this is true, but it is important to realise that consumers don’t automatically move to new channels just because they are there. After all, if that was the case no-one would be calling your contact centre any more.What consum...

5 ways to collect customer feedback

Published on: July 23, 2013
Author: Epticablog

Companies now have access to huge amounts of data on their customers. Particularly online, they can see the entire customer journey, purchase history and the channels used across every transaction. The vast majority of companies  also collect customer feedback, which should provide the perfect opportunity to fine tune products and service in order to help the customer experience.But at the mo...

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