Eptica

Major award recognises AirAsia’s customer service innovation

Published on: January 20, 2012
Author: Epticablog

Travel is a sector that has undergone major change in the last decade, with a combination of the internet and low cost airlines dramatically increasing competition and ensuring that companies have to focus on customer service to survive.In this tough climate, AirAsia is the perfect example of a company that is growing fast by understanding and responding to customer needs. By deploying Eptica Self...

2012 – the year customer experience comes of age?

Published on: January 18, 2012
Author: Epticablog

Companies have been talking about getting the customer experience right for many years, but 2012 could be the year that companies move from paying lip service to the customer experience to actually putting in place a strategy and action plan to improve it. That’s the view of analyst Forrester in its 2012 Customer Experience Predictions. Customer expectations of how they are treated are ...

Why social media is all about customer service

Published on: January 11, 2012
Author: Epticablog

We’ve talked a lot in the past about the emerging importance of social media to customer service and how companies across all industries need to incorporate networks such as Facebook and Twitterinto their strategy. Businesses must understand the opportunities and threats that social media brings to customer service and then put in place the systems to listen and act on what their custom...

2012 and customer service

Published on: January 05, 2012
Author: Epticablog

With 2012 now firmly upon us, what will it bring for customer service? The combination of the ongoing recession, increased reliance on the internet and the continuing growth of social media are the three major challenges that customer service needs to address.Here are Eptica’s views on how these trends will impact customer service in the year ahead:The recession Clearly there is no immediate...

Knowledge – the holy grail of customer service

Published on: December 14, 2011
Author: Epticablog

Delivering consistent, accurate and fast information to customers, across multiple channels, is at the heart of excellent customer service. The results are double - not only are customers happier as their query is dealt with more quickly, without needing to call back, but operational efficiency is increased, as queries are dealt with first time, faster and with a consistent approach.The quest to b...

The lighter side of customer service

Published on: December 09, 2011
Author: Epticablog

Customer service is a serious business – do it right and it delivers increased sales and customer satisfaction. Do it wrong and it can destroy a brand in the eyes of customers. However there is definitely a lighter side to the profession, as the Top 20 Funniest Customer Service stories of 2012 shows. Collected by Henley Business School for CDC Software and appearing in mycustomer.com they de...

Sharing the KNOWHOW knowledge at Christmas

Published on: December 07, 2011
Author: Epticablog

The Christmas shopping season is now in full swing across the UK and competition between retailers has never been fiercer.This is particularly true in the electrical and computing sectors, where consumers have a huge choice of online and offline outlets to buy from. Electrical products are also becoming more complex and converged – for example smart, internet-connected TVs are expected to be...

Crossing the channel

Published on: December 01, 2011
Author: Epticablog

Most organisations today have a multi-channel strategy, allowing customers to contact them by email, phone, the web, branch and increasingly social media. Ensuring that you can respond to them via the channel of their choice is a key part of delivering high levels of customer service. After all, if you begin a conversation on email you don’t want to be forced to call the contact centre ...

Ageas Insurance Services shows how to transform customer service

Published on: November 29, 2011
Author: Epticablog

Delivering excellent customer service is a central part of business today, whatever industry you are in. While sectors such as retail may be very visible when it comes to customer service initiatives, improving service can deliver huge benefits in other, more traditional, sectors such as insurance.The perfect example of this is Ageas Insurance Solutions (AIS), one of the UK’s leading persona...

An unhappy Christmas for online retailers?

Published on: November 25, 2011
Author: Epticablog

With the UK in the grips of recession, this will be a make or break Christmas for many struggling retailers. There’s just a month to go until Christmas and while predictions are that consumers will still be spending, they are going to leave it much later and shop around searching for bargains. Customer service as well as price will be a key factor in where they decide to spend their hard-ear...

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